Promoting fair and safe investing practices for private investors

 1. Why choosing the right online broker is key to success?

Your broker is more than just a platform—it’s your gateway to the financial markets. A well-chosen broker protects your assets, keeps your costs low, and encourages long-term, responsible investing. The wrong one can expose you to hidden fees, limited access, poor service, or even a risky behavioral influience. Making the right choice early saves time, money, and stress down the line.

2. How does PIA evaluate online brokers?

We apply a data-driven, independent evaluation model built around 14 core categories such as asset safety, cost structure, platform design, transparency, and educational support. For each broker, we collect and analyze data points, sourced from online research, platform testing and regulatory filings. 

3. How does PIA finance itself?

Private Investor Alliance fees through affiliate partnerships with some of the presented brokers. This means that when you click a link and sign up, we may receive a small commission—at no extra cost to you. This common industry model helps us offer our research to you for free while while we continuously improve our service.  

4. How can you use PIA’s framework to choose the right broker for you?

Our broker rankings break down each platform’s performance across the key categories—fees, product diversity, safety, and investment behavior promoted by the platform. You can prioritise what matters most to you. Every broker’s score links directly to a detailed profile, so you can make a confident, informed decision.  

5. How often are broker rankings updated?

We update our rankings monthly to ensure you always get the most current view of each platform. This includes changes in fee structures, new product launches, regulatory developments, and user experience updates. We publish the last date and time of the performed test at the top of the compare page.