Our Mission
We empower private investors with independent, data-driven comparators—helping them confidently choose the safest, most transparent, and cost-effective online brokers for their investment journey.
Our Core Values
Data-driven
Relying on extensive, objective data to evaluate brokers—so private investors can focus on what really matters, not marketing claims.
Unbiased
Our comparisons are built around a single priority: the investor’s best interest. No outside influence, no hidden agenda—just honest results.
Transparent
We clearly explain how brokers are assessed and ranked, so every score comes with 100% clarity and confidence.
Why we exist
Online investing is growing fast, but for many private investors, the landscape has become harder to navigate. Since the Covid surge, new brokers have entered the market using gamification tactics and complex pricing models—making it difficult to make well-informed decisions.
Many platforms confuse users with financial jargon, hidden fees, or aggressive prompts to trade, often at the expense of long-term success. For both beginners and seasoned investors, picking the right broker can feel like guesswork. A poor choice can lead to unnecessary risk, high trading costs, and costly switching later on.
Private Investor Alliance was founded to bring clarity, structure, and independent insight to one of the most important decisions a private investor makes.
Who are we?
” Choosing the right online broker is the first and most important step towards your financial prosperity ”
Private Investor Alliance was founded to bring clarity and trust to the world of online investing. Our founders bring extensive expertise in investment banking, M&A advisory, and a lifelong passion for financial education. Since our investment journey started in 2016, we saw firsthand how complex and confusing broker platforms can be and decided to make a contribution in this space.
Drawing on years of experience—from starting university investment clubs to founding an independent consulting firm, advising on deals worth more than €700 million—we built PIA to help investors make smarter, safer decisions through scientific, independent research.
Ready to explore our carefully curated selection of online brokers?
Or get in touch with us below tell us more about your needs
- Amstelveenseweg 75, 1075 VV, Amsterdam, The Netherlands
- +31 615 186 562
- info@privateinvestoralliance.com
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We would love to hear from you!