Our Mission

Empowering private investors to invest safely and confidently by offering independent broker comparisons and practical, long-term investing learning resources.

Our Core Values

Responsible Investing 

We promote safe, long-term, and diversified investment practices that align with the best interests of private investors—not hype, shortcuts, or speculation.

100% Independent

We operate as a independent alliance, without any ownership from online brokers, providing you with unbiased insights. 

Openly Transparent

We clearly explain how brokers are assessed and ranked, so every score comes with 100% clarity and confidence.

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Established and currently operating in Amsterdam, The Netherlands

Why we exist

Online investing is booming, but many private investors feel overwhelmed. Too many platforms, complex terms, and conflicting advice often discourage people before they even begin. Some brokers promote risky behavior and confusing fees, making it easy to choose wrong—and costly to switch later.

Private Investor Alliance cuts through the noise with independent insights, clear comparisons, and practical learning tools to help investors start with confidence.

Who are we?

” Choosing  the right online broker is the first and most important step towards your financial prosperity ”  – Co-founders at PIA

Private Investor Alliance was founded to bring clarity and trust to the world of online investing. Our team combines deep expertise in investment banking, M&A advisory, and a strong passion for investor education.

Since beginning our own investment journeys in 2016, we’ve experienced firsthand how confusing and overwhelming online brokers can be. From leading university investment clubs to advising on €700M+ in transactions, we’ve channelled our experience into building PIA—a platform that empowers private investors to make smarter, safer decisions with truly independent guidance.

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Get In Touch
  • Amstelveenseweg 75, 1075 VV, Amsterdam, The Netherlands
  • +31 615 186 562
  • info@privateinvestoralliance.com
Find Us

Send us a message

We would love to hear from you!

Private Investor Alliance provides data-driven comparators to help private investors choose the safest, most cost-effective, and ethical online brokers for their investment journeys.

With 14 key selection categories we provide clear, unbiased rankings and practical insights to help private investors make confident, well-informed decisions.

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